The Effects of Digital Marketing Strategies on E-Commerce

Authors

  • Burak Demir Ankara Üniversitesi, İşletme Fakültesi
  • Selin Arslan Marmara Üniversitesi, Pazarlama Bölümü

Keywords:

Digital Marketing, E-Commerce, Social Media, Consumer Engagement, Online Advertising

Abstract

With the rise of digitalization, marketing strategies have shifted significantly towards online
platforms. This paper examines the role of digital marketing in e-commerce growth, analyzing
social media influence and consumer engagement.

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Published

2025-01-25

How to Cite

Demir, B., & Arslan, S. (2025). The Effects of Digital Marketing Strategies on E-Commerce. OJS Demo Online, 25(25), 12–14. Retrieved from https://ojsdergi.com/demo/index.php/dergi/article/view/101

Issue

Vol. 25 No. 25 (2025): OJS - Demo Issue

Section

Original Article

License

Copyright (c) 2025 OJS Demo Online

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.